Author: Neil Burrows, Founder and Managing Director at SaturnFive Consulting It’s that time of year again. Back to school, back to work. New uniforms, new year ahead, new budget plans. A CEO needs to ask some key questions: How is our brand contributing to the current and future value of our business? What is […]Read More Question Time
By NEIL BURROWS, Founder and Managing Director at SaturnFive® Consulting “We choose to go the moon..” we have heard this a lot over recent days, President John F Kennedy’s rallying call that stirred a nation and mobilised a massive, combined and complex effort that put Apollo 11 on the moon 50 years ago this […]Read More “We choose the moon..” The Power of a Vision
BY JO PEARCE, Associate Consultant at SaturnFive Within the hot, feverish world of marketing trust has always been talked about as the holy grail of building successful brands. Whether looking at functional performance of a product or more emotional benefits such as shared value association, social status reinforcement, or community membership, a brand simply […]Read More Building Trust in Brands
By Andy Goram, Associate Consultant at SaturnFive The path for creating transformational change and alignment in organisations is well trodden. As John Kotter laid out in the “8 Steps For Leading Change”, today’s CEO’s are well-versed in the stages required to bring their vision of their new world successfully to life. But this path […]Read More Speak. Meet. Change. Repeat.
Trust. Big brands are headline news again. Scandals at Uber, the ignominious collapse of Carillion, the recent Facebook data breach and now the Google EU fine. Each has exposed a lack of corporate governance, the absence of responsibility or just basic greed. They also show the fragility of brand reputation. Many of these brands have been […]Read More Transform the Transformers
Brand repositioning, product repositioning, digital transformation are familiar themes within the marketing and business fraternity but maybe it’s time to look at repositioning marketing itself and its place in the organisation. For marketing to be taken seriously it needs to be core, a leader in driving the business forward and an investment NOT an essential […]Read More The Marketing Dept. Driver or passenger?
Brand. That much talked-about subject which marketers so love to pontificate over. When brand is thought of as purely a marketing activity it is immediately put in a box – it’s seen as something intangible, mysterious and expensive to manage. It’s perceived to be about logos, websites and communication activity Think of it another way. […]Read More Brand is the organisation’s DNA.