Brand. That much talked-about subject which marketers so love to pontificate over. When brand is thought of as purely a marketing activity it is immediately put in a box – it’s seen as something intangible, mysterious and expensive to manage. It’s perceived to be about logos, websites and communication activity Think of it another way. […]Read More Brand is the organisation’s DNA.
No business is immune to change. We hear lots about the technology revolution and digital transformation and there’s no escaping the seismic impact of these developments. But they are not the only factors affecting how business needs to constantly adapt. There are enormous social, economic and geo-political trends changing the way people behave. We have […]Read More Transformation: Not a one-off exercise