As we ease towards a resumption of the so-called ‘new normal’ it’s going to be crucial for organisations to be pro-active and prepare for a different environment. The world is starting to come back to life, but there is still a huge amount of uncertainty about what this ‘new normal’ looks like. What do customers […]Read More Beyond Survival
By NEIL BURROWS, Founder and Managing Director at SaturnFive® Consulting “We choose to go the moon..” we have heard this a lot over recent days, President John F Kennedy’s rallying call that stirred a nation and mobilised a massive, combined and complex effort that put Apollo 11 on the moon 50 years ago this […]Read More “We choose the moon..” The Power of a Vision
Trust. Big brands are headline news again. Scandals at Uber, the ignominious collapse of Carillion, the recent Facebook data breach and now the Google EU fine. Each has exposed a lack of corporate governance, the absence of responsibility or just basic greed. They also show the fragility of brand reputation. Many of these brands have been […]Read More Transform the Transformers
Brand repositioning, product repositioning, digital transformation are familiar themes within the marketing and business fraternity but maybe it’s time to look at repositioning marketing itself and its place in the organisation. For marketing to be taken seriously it needs to be core, a leader in driving the business forward and an investment NOT an essential […]Read More The Marketing Dept. Driver or passenger?
No business is immune to change. We hear lots about the technology revolution and digital transformation and there’s no escaping the seismic impact of these developments. But they are not the only factors affecting how business needs to constantly adapt. There are enormous social, economic and geo-political trends changing the way people behave. We have […]Read More Transformation: Not a one-off exercise