A new year, a new decade. The business media is full of predictions, challenges, developments and ‘key trends’ for the coming decade but the last two have taught us that things can take a totally unexpected and unpredictable turn that reshapes the environment in which organisations operate. There is no certainty. We entered the new […]Read More Agility: the ability to think, understand and move quickly
Author: Neil Burrows, Founder and Managing Director at SaturnFive Consulting It’s that time of year again. Back to school, back to work. New uniforms, new year ahead, new budget plans. A CEO needs to ask some key questions: How is our brand contributing to the current and future value of our business? What is […]Read More Question Time
BY JO PEARCE, Associate Consultant at SaturnFive Within the hot, feverish world of marketing trust has always been talked about as the holy grail of building successful brands. Whether looking at functional performance of a product or more emotional benefits such as shared value association, social status reinforcement, or community membership, a brand simply […]Read More Building Trust in Brands
Trust. Big brands are headline news again. Scandals at Uber, the ignominious collapse of Carillion, the recent Facebook data breach and now the Google EU fine. Each has exposed a lack of corporate governance, the absence of responsibility or just basic greed. They also show the fragility of brand reputation. Many of these brands have been […]Read More Transform the Transformers
Brand. That much talked-about subject which marketers so love to pontificate over. When brand is thought of as purely a marketing activity it is immediately put in a box – it’s seen as something intangible, mysterious and expensive to manage. It’s perceived to be about logos, websites and communication activity Think of it another way. […]Read More Brand is the organisation’s DNA.